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Florida’s first pineberries

by The 100 Companies
Florida’s first pineberries

The name alone is intriguing, but when you get a glimpse of the pineberry, you almost have to know more. What looks like a run-of-the-mill strawberry — just all white — is actually a variation of the fruit that’s brand new to Florida.

Dr. Vance Whitaker, a strawberry breeder with the University of Florida Institute for Food and Agricultural Science’s Manatee County extension, partnered with G&D Farms to cultivate the pineberry. He cross bred seeds from a Japanese plant with strawberries typically found in state, and before he knew it, they were ready for commercialization.

Ready more about this new fruit here.

– Aly Coleman, On3PR

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