Business Tips

A personal website is a great way to make an impressive first impression online.

Influencer marketing has become an increasingly larger slice of the work that all agencies perform, with most agencies directly involved in influencer negotiations.

What better time of year to hone your affable attributes than the holidays? Much like social media platforms, networking “in the flesh” requires a certain strategy.

American Express started Small Business Saturday, the day after Black Friday on Thanksgiving weekend in 2010.

Online and telephone scams have become more sophisticated in their attempt to take our identities and ultimately our money, now targeting those seeking employment.

Not all companies — or company stories — are the same.

Managing up is not as taboo of a concept anymore — rather, it is necessary to maintain camaraderie in the workplace.

Is your business effectively reaching and communicating with your target audience and customer? Are you meeting them where they’re at and understanding their pain points of how you can best serve them? What about your online presence, are you putting your best foot forward across your website and social media pages to ensure you’re attracting the right audience? It is important as business leaders to ask these questions often, to ensure you are heading down the right path.

You never know what might come from a conversation with a stranger. Whether it’s a potential customer, employer, investor, etc.

It’s no surprise that stories are powerful tools in marketing, but storytelling can frequently come easier to B2C companies than B2B firms, particularly those that provide complex services.